Start-Up Company Getting Traction in the Tyre Market

A Warwickshire businessman has put the brakes on his career in investment banking – to set-up his own successful tyre fitting company.

Kuljit Pahal worked for a number of investment banks, including HSBC and Merrill Lynch for 12 years but in August 2013, he decided to launch The Tyre Company at the Bermuda Trade Park in Nuneaton.

He received support through the Coventry and Warwickshire Chamber of Commerce’s start-up programme funded by the European Regional Development Fund and Warwickshire County Council.  

The company, which has now joined the Chamber, has 3 staff and serves around 300 motorists per month. Kuljit is now adding further storage space to stock more products and also to add another fitter to the team.

The Tyre Company, which has developed a reputation as being a ‘female-driver-friendly’ outlet is also expanding into new services such as custom exhaust systems for car enthusiasts.

Kuljit said, “I enjoyed investment banking but never loved what I did, I love cars and helping people so I thought I could do something which I have a passion for. My ambition was to become the best local fast fit tyre centre and I wanted all drivers to feel comfortable and confident in the service we provide and that is not always the case, especially for female drivers.

“So we have ensured that our service is very open and friendly and we’ve had great feedback from customers. That has led to our strong start in business but I believe there is much more we can do. I am also very grateful for the support we have received from the Coventry and Warwickshire Chamber of Commerce and particularly my business mentor, Margaret Bull. Even when you have worked in industry, it can be daunting to set-up on your own and having someone there to bounce ideas off and to be able to tap into other support is extremely useful. I’d recommend anyone who starts a business to tap into their services.”

Since 2012, the Chamber has helped more than 500 individuals start their own business through a range of support services – from mentoring to business planning. Those businesses cover a wide range of industries including online retail, hair and beauty, property development, legal and professional and exporting goods.

Keely Hancox, of the Coventry and Warwickshire Chamber of Commerce, said January and February are always popular months for business start-ups. She said, “Now is always a very busy time for the start-up team because many individuals see the New Year as a catalyst for starting their own business.

“It is great to see the success of firms such as the Tyre Company and it is a great example of how accessing the right support can help to lay the right foundations for a business. The firm continues to access support and services through being a member of the Chamber, and views the Chamber as critical to their marketing and growth plans.  

“The start-up support comes in many forms – it can be anything from sitting down and helping to draw up and amend a business plan to knowing where grants maybe available, to applying for funding. We hold events across Coventry and Warwickshire and they are a good starting point for individuals who are considering establishing their own company.” For more information call the Chamber on 024 7665 4321, e-mail or log onto